Create Compelling Brands to Differentiate your Business
Do you have a great idea but struggle to articulate it?
Is your business relevant for your customer and unique compared to the competition?
Are you having problems making your marketing choices?
Designed exclusively for Solopreneurs and Small Biz Owners
create compelling Brands TO DIFFERENTIATE your business!
identify your audience
Clearly identify your ideal customer and underlying insights
Differentiate your offer
Map out a competitive position valued by the customer
Sharpen your Messaging
Balance the functional and emotional elements of your story
improve your returns
Invest your marketing budget on what truly matters
The 5 Fundamental Bricks of Great Brands
Great Brands don't happen by chance!
Compelling Brands are consciously designed around 5 fundamental building blocks.
Define your market segment and ideal customer
Identify the Insights and Pains that you can resolve
Highlight the tangible and intangible value that that the customer will benefit
Determine how you are different and distinct from your competitor
Articulate why the customer should believe in you
Course Curriculum
Over 20 videos and more than 4 hours original content
Over 25 hands-on tools and templates to guide your work
Interactive quizzes and a vibrant support community
Course Pricing
Flexible
2 payments of
$225 USD
per month
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Pay in 2 installments
-
- Full access to course
- Videos, templates and tools
- Dedicated student community
- Flexible payments
Full
$397 USD
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Single payment
-
- Full access to course
- Videos, templates and tools
- Dedicated student Community
Expert
$797 USD
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2 hours personal coaching
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- Full access to course
- Videos, templates and tools
- Dedicated student community
- 2 hours one-to-one coaching
Christian Lofberg
I believe in the power of marketing in driving business growth.
I'm totally passionate about marketing and have led Marketing Excellence initiatives in Fortune 500 companies. From defining marketing approaches and processes to coaching and leading global marketing teams.
Since 2017, I have been supporting local solopreneurs, mid and small sized companies as well as start-ups in defining their marketing strategy and business models.
I quickly came to the conclusion that entrepreneurs are too focused on running the daily business and consider marketing more as an expense (shiny websites and brochures!) than a strategy.
I founded The Growth Marketing Academy in 2019 in order to share Fortune 500 strategic marketing practices in bite size hands-on training supported by step-by-step tools and templates. Specifically designed for sole-entrepreneurs and SMEs seeking growth strategies.
The Academy has been built to help you define your brands, value propositions, pricing strategy, messaging and much more.
I was born in Paris in 1963 to a Swedish-Sicilian diplomat family which led to a fascinating childhood across the world. Later I established myself in Belgium where I graduated in Agricultural Economics & Sociology. I'm also a Fellow at the Chartered Institute of Marketing.
Check our my full bio on LinkedIn.