How to Create Compelling Brands to Differentiate your Business

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Introduce yourself

Breaking News: Vikings Blades Launched
Segmenting your Market Preview
The IWIKs
Targeting the right Segments
Personifying your Ideal Customer
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Separating Facts from Insights - Finding the AHA moment
Discovering Insights
Prioritizing your Insights
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Sources of Competition
Analyzing your Competition
Differentiate yourself from the Competition
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From Features to Benefits
Discovering your Core Benefits
Core Benefits Mapping Tool Explained
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6 Sources of Authority
Mapping out your Authority and Tactics to improve the Authority
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Creating a Brand Positioning Statement
Designing the Brand Character & Framework
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Assessing the Brand Strength
How to use your Brand Guidelines